Surfing on its success in the aeronautical and maritime industries, Moment is now providing the rail sector with its advanced entertainment platform to continue meeting the growing demand of travelers looking for a strong digital experience.
Paris (France) – Moment, a French company specialized in entertainment and digital passenger services for transport stakeholders, has announced the launch of its multimedia platform for railway companies, to help them diversify their onboard offering and provide new services.
The train remains a popular mean of transport for medium – and long-distance journeys, as demonstrated by the creation of new lines and the increase in the number of passengers. As digital transformation continues its progression, railway companies must, however, review their services and adapt to meet the new priorities of customers who expect today, above all, comfort on board.
With its agile digital platform, Moment provides railway companies with an innovative entertainment solution. Based on wireless technology and operating without connectivity, the platform allows passengers to connect from their electronic devices, via browser or application, to a range of services.
The implementation of such a solution aboard trains enables railway companies to personalize their offering with a focus on value-added services allowing travelers to access content (films, series, music, travel information, …), in addition to enjoying offers proposed by the company (ordering meals onboard, booking a taxi upon arrival…).
Beyond providing a powerful onboard solution comparable to existing streaming solutions, Moment contributes to renewing business models and offers a new way to generate complementary revenues. Railway companies can market multimedia offerings to travelers or deploy them to support commercial opportunities (advertising, coupons, etc.). The platform has been designed as a digital touchpoint enabling railway companies to analyze passengers’ data, providing more personalized services onboard and maintain contact with them after the journey.
« With this new offering developed for the rail sector, we want to help railway companies meet the digital challenge and transform the perception of rail journeys, making them an exclusive and relaxing moment », says Tanguy Morel, CEO, and co-founder of Moment. With its modular software, the technologically advanced entertainment platform can be easily adapted to the operator’s existing infrastructure. Moreover, it enables companies to develop a wide range of connected services and it is perfectly adapted to improve the onboard passenger experience.
Moment will attend the World Rail Festival, the industry-leading event for public transport operators, from the 4th to 5th of December 2019 in Amsterdam to present its digital solutions. The Moment team will welcome their visitors at booth #4.