In-flight entertainment and connectivity have become key investments for airlines, experiencing a significant boost in their business since the end of the Covid pandemic. With a market value of $5.96 billion in 2022 and anticipated growth at a compound annual growth rate (CAGR) of 8.4% from 2023 to 2030, the quest for innovative strategies to boost revenues and minimize In-Flight Entertainment and Connectivity (IFEC) costs has taken precedence for airlines globally.
As airlines strive to capitalize on ancillary revenue streams, the in-flight advertising market appears to be an excellent input. New opportunities to improve service are emerging around personalization, targeting and flight-specific brand activations.
We recently launched an application developed in-house to improve advertising on Mood, our entertainment platform. Previously, in-flight advertising spaces were merely placeholders, with limited to no capabilities for internal management by airlines. However, with the introduction of the new advertising management system, the Adserver, advertising is transformed into a powerful strategic monetization tool, promising better results thanks to advanced display planning and comprehensive reporting.
The Adserver empowers airlines to create and manage multiple ad campaigns concurrently, whether they are video or image-based.
The system’s features include:
- Strategic ad placements such as banners, content pre-roll, mid-roll, or post-roll
- Precise timing setting
- Prioritization and hierarchization of campaigns
- Capture of valuable statistics and data with an intelligent report generator
One of the key advantages of the solution is its ability to seamlessly integrate campaigns into the inflight entertainment system without support. This integration not only delivers digital content to passengers but also efficiently handles segmentation, monitors response rates, and tracks personalized key performance indicators. This comprehensive approach ensures that airlines can maximize the impact of their advertising efforts, providing advertisers with a clear understanding of the return on their investment.
As airlines continue to explore new avenues for growth, this innovative application not only transforms inflight advertising into a dynamic revenue stream but also empowers airlines with the tools they need to navigate the complexities of the advertising landscape.
As the industry evolves, we are committed to pushing the boundaries of inflight technologies and capacities.
