Rail Passenger Experience Report: Onboard Entertainment, Wi-Fi and Digital Service Trends

Unlock innovation and passenger insights in rail travel

Rail passenger volumes are projected to grow +11% between 2023 and 2028, with Millennials as the primary travel segment. 71% of passengers use smartphones onboard. The digital expectations they carry from daily life: streaming, e-commerce, personalised content, are now the baseline for onboard infotainment on rail. Operators who fall short of that baseline are leaving both satisfaction scores and revenue potential behind.

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Key findings: rail passenger onboard behaviour

✅ Wi-Fi is no longer optional, yet 70% of passengers experience regular dropouts

✅ Passengers expect streaming, e-commerce, and tailored content

✅ Infotainment is a lever for both satisfaction and new revenues

✅ Stations and destinations are becoming part of the digital journey, opening new partnership opportunities

Marine Gombart
Content Acquisition Manager at Moment

“Understand your audience first. Content must reflect Gen Z’s habits, family needs, and business travelers’ expectations.”

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This report gives rail operators and passenger experience teams the data to benchmark their onboard offer, identify the gap between passenger expectations and current delivery, and build the case for a connected infotainment strategy.

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