TGV Lyria, the railway company operating routes between France and Switzerland, announces its partnership with Moment, a leading French provider of entertainment and onboard service solutions for the travel industry.
Committed to delivering high-quality service to its passengers, TGV Lyria continues its transformation by collaborating with various partners. In this context, Moment has been selected to enhance the onboard digital entertainment and services experience:
- An optimized user experience with an improved onboard Wi-Fi portal.
- Integration of 100% offline content – All content is preloaded in the trains, allowing access without needing an internet connection.
- For BUSINESS 1ÈRE customers, access to exclusive content (including press), is made possible through the development of a secure and dedicated authentication module.
- Development of a new dynamic moving map feature, presenting real-time activities and personalized suggestions related to destinations, creating a more immersive and engaging travel experience.
- Creation of a diverse content library available in three languages (French, German, and English). This selection includes over 150 pieces of content, reflecting Franco-Swiss identity with Swiss and French selections, as well as international content (films, series, documentaries, press, games, podcasts, and more).
This collaboration with TGV Lyria builds on Moment’s extensive experience in the rail sector, having successfully implemented digital solutions with TGV INOUI and OUIGO France and Spain.
“We are excited to partner with TGV Lyria to bring our digital innovation expertise to their rail offering,” said Tanguy Morel, CEO and co-founder of Moment. “Our solutions are designed to enhance passenger experience by delivering intuitive and high-quality content and services, tailored to each of our clients. Working with TGV Lyria is an exciting opportunity to reaffirm our commitment to making travel more enjoyable and connected.”
“On average, 65% of passengers connect to the onboard Wi-Fi portal* on our TGV Lyria trains. Among these, 33% of our travelers are looking for more entertainment options (games, movies, music)**. It became clear to us that we needed to rethink our Wi-Fi portal with simpler connectivity, a more ergonomic design, and more French and Swiss content. Providing the best experience for our customers is our top priority,” said Eric Dehlinger, CEO of TGV Lyria.
*Source: SNCF 2023 Onboard Wi-Fi Data
**Source: BVA 2023 Study
Since October 1, TGV Lyria passengers have been able to enjoy the new service.
About TGV Lyria
With 5.4 million passengers transported in 2023, TGV Lyria continues to strengthen its position as the premier service between Switzerland and France. TGV Lyria offers up to 18,000 seats daily with 17 round trips between Switzerland and France, with journey times of just over 3 hours for Basel > Paris and Geneva > Paris routes, and up to 4 hours and 4 minutes for Zurich. With its dual Franco-Swiss identity, Lyria places the excellence of both countries at the heart of its customer promise. Lyria SAS, a French-registered company, is a joint subsidiary of SNCF Voyageurs SA (74%) and Swiss Federal Railways (CFF) (26%).
